I’m a marketing student with a strong interest in UX, analytics, and web design. I like to understand how people use a website and improve it step by step.
digital marketing works best when people don’t have to think too hard.
if the message is clear, the flow is simple, and the structure makes sense, users move forward on their own.
that’s the goal behind my work:
making every step easier to follow.
i help you spot what’s blocking users across your digital channels.
this can be confusion in your message, friction in your flow, or small details that weaken trust.
i turn that into clear improvements you can apply right away.
During my studies, I worked in a student-run digital marketing agency. We were a team of six, coached by our lecturers. We built the brand, positioning, and website for the agency, and worked with a real client: Monchique Belgium.
For Monchique, we developed a full digital marketing strategy. Research, structure, content choices, performance thinking. This project taught me how strategy, UX, and data connect in real situations.
My main focus was the UX side, combined with analytics and web design. I looked at structure, user flow, and clarity. I used data to support design decisions. I enjoy improving things, not just making them look good.
I understand the fundamentals of GA4, GTM, WordPress, and Figma. I don’t claim to master everything. Strong fundamentals matter more than knowing one tool superficially. Once I’m in the right role, I’m ready to go deeper and master the tools that matter there.
i combine two things:
ux thinking and behaviour data.
i look at patterns, see where people get stuck, and translate that into practical fixes.
short, direct, and focused on what makes the biggest impact.
users understand your message faster
your funnel feels smoother
your pages and content guide people better
your marketing becomes more consistent
you waste less effort on things that don’t work
